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Words: 291

Subject: Emails, Clint Eastwood and Push Button Traffic 

Body:

Email's come a long way since the Wild,
Wild West days of 2006.

Back then you could pretty much do what
you wanted and made bank.

Then 'spam scores' and junk mail folders
came to town.  Like Clint Eastwood in a
Western, everyone was forced to sit up 
and take notice.

Open rates went down, click-thru rates went
down and our attention spans were shot to 
bits.

Email certainly ain't dead but...

What do you do?!

Simple.

You break from the herd, zig when they 
zag and remember that time and technology 
change but...

... people don't.

Our psycology, emotional and basic needs 
are the same now as they were hundreds or 
thousands of years ago.

Now to me, the best kept email marketing
secret is the one everyone overlooks 
because it's dead simple and easy.

So, for the sake of your bank balance, don't
ignore this and learn to:

"Speak in your own voice"

Now I don't care if you're a guy with a 
ladies pen-name in the pregnancy niche.  You
need to be different and connect with your 
subscribers.

And the best, not to mention easiest way, is
to speak with your own voice.

Let your personality shine and, yep, just 
like the real world some people won't like
you.

The rest on the other hand, and this is the
important bit, will like you while a small
pro-portion will LOVE you.

When you speak to everyone, you speak to no
one.  If you don't share opinions you're
nothing but a grey-assed politician telling
everyone what they want to hear.

Be yourself and let your voice shine through.

Seriously.  A simple tip but it's a BIG thing
that will separate you from the crowd and 
make writing your emails a whole lot easier.

Next we're going to talk MWR.  The most 
important thing you need before writing an
email.

See you soon!

[insert name]

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